Fashionably IP
The FashionablyIP podcast is a look at important and hot topics in the world of fashion and intellectual property. In the podcast, we review the latest intellectual property issues in fashion or discuss matters of IP which have impacted the world of fashion for years and have come up again and again. The podcast will consist of interviews, opinion pieces and case law discussions.The information in this podcast is not legal advice. If you have any questions concerning the issues raised please contact Rebecca Field at rfield@hgf.com or Lee Curtis at lcurtis@hgf.com.
Fashionably IP
Protection of shape trade marks in fashion
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HGF
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Season 1
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Episode 7
In the seventh edition of HGF's Fashionably IP Podcast, we discuss the protection of shape trade marks in the world of fashion. Our discussion centres on the recent refusal by the Board of Appeal of the European Union Intellectual Property Office to register the shape of the Christian Dior saddle bag hand bag. We also touch on the decision from the General Court of the EU from 2021 to allow the registration of a cosmetics applicator by Guerlain. Why did Guerlain and Christian Dior find themselves in different positions? Is there still hope for Christian Dior in registering its saddle bag hang bag as a trade mark?
- 2:27 The issue of shape trade marks
- 5:06 Guerlain lipstick applicator case
- 7: 10 Dior Saddle bag case
- 10:41 Takeaways from the Guerlain and Dior cases