Fashionably IP
The FashionablyIP podcast is a look at important and hot topics in the world of fashion and intellectual property. In the podcast, we review the latest intellectual property issues in fashion or discuss matters of IP which have impacted the world of fashion for years and have come up again and again. The podcast will consist of interviews, opinion pieces and case law discussions.The information in this podcast is not legal advice. If you have any questions concerning the issues raised please contact Rebecca Field at rfield@hgf.com or Lee Curtis at lcurtis@hgf.com.
Fashionably IP
The impact of Generative Artificial Intelligence on online search in the fashion and beauty sectors
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HGF
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Season 3
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Episode 30
Rebecca Field and Lee Curtis discuss the impact of Generative AI on online search and associated legal issues. The online search market has been stable for over twenty years. Will Generative AI change the way online search works and looks, and what are the implications for brand and trade mark owners?
Timestamps:
- 2:17 The impact of AI online search with a focus on fashion retailers
- 4:21 - The way search is and was conducted raised a number of legal issues and what were they?
- 5:56 - AI and change
- 6:55 - Why are these changes important?
- 8:19 - Where could the rise of GEO be particularly important in the word of fashion products?